Referral Partners: Get Plumbers and Realtors Sending You Work
The outreach script, the tracking sheet, and the math showing what one property manager account is worth against $900 a month in paid leads.
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Marketing & Sales
Local SEO, Google Business Profile, reviews, advertising, lead follow-up, and estimating.
Customer Financing: What It Really Costs to Close a $12,000 Job
Dealer fees run 7-12% off the top. Here is the break-even math on how many extra jobs financing has to win before it pays for itself.
Good-Better-Best Quotes: How Three Options Raise Your Average Ticket
The same bathroom job quoted one way versus three ways, with the worked gross-profit math showing why the middle option wins.
Yard Signs, Truck Wraps, Door Hangers: What Actually Pays
Cost-per-lead math on four cheap offline marketing channels, plus the five-house neighbor letter routine that beats all of them.
The 3-Touch Follow-Up System That Recovers Dead Estimates
A scripted 48-hour, 7-day, and 21-day follow-up sequence with exact wording that wins back quoted jobs without cutting your price.
Are Angi and Thumbtack Worth It? The Cost-Per-Job Math
Track 100 purchased leads through a real close-rate funnel to find your true cost per booked job — and the three cases where paid leads still win.
How to Get 50 Google Reviews in Six Months (The Exact System)
The exact ask, the right timing, the automation that does the follow-up, and what to do when a one-star lands on your profile.
Website vs Facebook Page vs Google Profile: What Gets You Calls
Where local customers actually find contractors, what each channel costs in time and money, and the minimum viable setup for all three.
Missed-Call Text-Back: Stop Losing Leads in 20 Minutes
Every missed call is a lead someone else is answering. Here is the math on what it costs you, and three ways to set up auto-text-back today.
How to Write Contractor Estimates That Win Jobs (Free Template)
The line-item structure, three-tier option layout, and follow-up timing that turn more estimates into signed jobs — plus a template you can copy.
Google Business Profile for Contractors: The Free Setup That Wins Local Jobs
Step-by-step setup of your Google Business Profile — categories, service areas, photos, reviews — and the weekly habit that keeps you in the map pack.
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