Roofr

Fast roof measurements and good-better-best proposals

Visit Roofr →
Price band $ — under ~$100/mo
Rough cost Free Starter tier with reports at $19 each; paid plans roughly $109–$349/mo with reports at $13; Instant Estimator, Sites, and AI Receptionist add-ons $99–$125/mo
Company size Solo to ~30 staff
Category Estimating, Job management

What Roofr is

Roofr pairs on-demand roof reports — ordered from satellite imagery or a drone upload — with a proposal builder that presents tiered options a homeowner can sign on their phone. A CRM and invoicing layer has grown around it. The appeal is speed and price: a measured, presentable quote in well under an hour for a fraction of what traditional reports cost.

Best for

Small and mid-size roofers who want same-day measured proposals without enterprise pricing

Watch out

Not as deep as the established roofing platforms on production, material ordering, or insurance supplements.

What it does well

  • Cheap, quick roof measurement reports
  • Polished tiered proposals with e-signature
  • Free entry tier to start
  • Instant estimator widget for your website

Integrates with

QuickBooks Online · CompanyCam · Stripe · Zapier

Integration lists change often and "integrates" can mean anything from a real two-way sync to a one-way push through Zapier. Ask the vendor which fields move, in which direction, and how often.

Before you commit

  • Decide whether you need speed (same-day quotes from the truck) or depth (line-item takeoff from plans). Tools that do both well are rare.
  • Make sure the sell price is driven by your overhead number, not a vendor default markup.
  • If it includes a cost database, ask how often it is updated and whether it covers your region.
  • Check that options and change orders survive a customer saying "what about the other finish?"
  • Confirm the quote pushes into your job management system rather than needing re-entry.

How to judge it in a trial

Run one real job through it end to end — not the demo data. Quote it, schedule it, do it, invoice it, take the payment. Then ask the only question that matters on day 400: did the people who have to use this every day find it faster than what they do now? Friction you notice in week one compounds forever, and tool-hopping costs more than any feature gap.

Compare

Alternatives to Roofr

Other tools solving the same problem, for a similar kind of business.

EagleView

Pay per use

Aerial roof measurement reports without climbing

Any size

Best for: Roofers and solar installers needing defensible measurements, especially on insurance claims

Hover

Pay per use

Photos of a house become a measured 3D model

Solo to ~200 staff AI

Best for: Exterior contractors who sell in the home and want measurements plus visualisation

Long-established desktop takeoff, now subscription-only

1–20 estimators

Best for: Estimators who want mature local desktop takeoff and work mainly offline

Sketch-based roof measurement and estimating

Solo to ~50 staff

Best for: Roofing sales teams that would rather sketch on site than order reports

STACK

$$

Cloud takeoff and estimating for commercial and residential trades

1–100 estimators

Best for: Contractors bidding plan-based work who need defensible quantities

Branded, visual quotes that sell options

Solo to ~50 staff

Best for: Exterior contractors competing on presentation and trust rather than price

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