Badger Maps

What Badger Maps is

Badger Maps plots your customers and prospects on a map, builds an efficient day of visits, and logs the results back to your CRM — aimed at sales reps rather than service technicians. For contractors with outside sales covering a territory, it reduces windshield time and surfaces nearby accounts worth a drop-in.

What it does well

• Visual territory mapping of accounts
• Optimised daily visit routes
• Check-in logging back to CRM
• Finds nearby accounts opportunistically

Integrates with

Salesforce · HubSpot · Pipedrive · Zapier

Integration lists change often and "integrates" can mean anything from a real two-way sync to a one-way push through Zapier. Ask the vendor which fields move, in which direction, and how often.

Before you commit

• Model your real worst day during the trial, not an average one.
• Check it respects skills and licences, not just geography, or you will route the wrong tech to the wrong job.
• For telematics, confirm the insurance discount in writing before you count it as savings.
• Tell your crews what is being tracked and why. Surprise GPS is a retention problem.
• Make sure the optimised route lands in the tech app they already use.

How to judge it in a trial

Run one real job through it end to end — not the demo data. Quote it, schedule it, do it, invoice it, take the payment. Then ask the only question that matters on day 400: did the people who have to use this every day find it faster than what they do now? Friction you notice in week one compounds forever, and tool-hopping costs more than any feature gap.