Route and schedule planning that respects skills and windows
Best for: Service businesses balancing appointment windows, skills, and multi-day workloads
Routific
Simple, fast route optimisation for small fleets
Price band $$ — ~$100–400/mo
Rough cost Free for up to 100 orders a month; $150/mo covers 1,000 orders, then per-order rates from $0.15 down to $0.03. Billed by orders delivered, not by vehicle
Company size 1–50 vehicles
Category Routing & fleet
What Routific is
Routific is deliberately simple: paste in your stops, set your constraints, get an optimised route in seconds, and send drivers a mobile app with navigation and proof of delivery. For a small fleet that just wants better routes without a project, that simplicity is the selling point.
Best for
Small fleets that want good routes with minimal setup
Watch out
Fewer advanced constraints and integrations than the enterprise optimisers, and the move to order-based pricing means high-volume routes cost more than the old per-vehicle model.
What it does well
- Very fast setup and daily use
- Driver app with navigation and proof of visit
- Customer arrival notifications
- Free for low order volumes, then priced by orders delivered
Integrates with
Zapier · Shopify · Custom via API
Integration lists change often and "integrates" can mean anything from a real two-way sync to a one-way push through Zapier. Ask the vendor which fields move, in which direction, and how often.
Before you commit
- Model your real worst day during the trial, not an average one.
- Check it respects skills and licences, not just geography, or you will route the wrong tech to the wrong job.
- For telematics, confirm the insurance discount in writing before you count it as savings.
- Tell your crews what is being tracked and why. Surprise GPS is a retention problem.
- Make sure the optimised route lands in the tech app they already use.
How to judge it in a trial
Run one real job through it end to end — not the demo data. Quote it, schedule it, do it, invoice it, take the payment. Then ask the only question that matters on day 400: did the people who have to use this every day find it faster than what they do now? Friction you notice in week one compounds forever, and tool-hopping costs more than any feature gap.
Compare
Alternatives to Routific
Other tools solving the same problem, for a similar kind of business.
Route4Me
$$Multi-stop route optimisation with driver tracking
Best for: Route businesses with dozens of stops per vehicle per day
WorkWave Route Manager
Quote onlyEnterprise route optimisation for dense service territories
Best for: Larger route operations, particularly those already on WorkWave products
Azuga
$Fleet tracking with driver rewards and simple plug-in install
Best for: Small and mid-size fleets wanting quick deployment and less crew pushback
Route planning built for outside sales territories
Best for: Outside sales reps managing a geographic territory
Fleetio
$Fleet maintenance management and total cost of ownership
Best for: Contractors with enough vehicles that maintenance is a real cost centre
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