Scorpion

What Scorpion is

Scorpion is an agency rather than software you operate: website, SEO, paid search, Local Services Ads management, and lead tracking delivered as a managed service on their own platform. It suits owners who want results without running marketing themselves and can afford a retainer plus media spend.

What it does well

• Single accountable partner across channels
• Deep home-services category experience
• Integrated lead tracking and reporting
• Local Services Ads management at scale

The AI, specifically

Platform-level lead scoring and campaign optimisation tooling.

We name what the AI actually does rather than repeating the word, because in this market it covers everything from a genuine voice agent to a template that fills in a customer name.

Integrates with

ServiceTitan · CallRail · Google Ads

Integration lists change often and "integrates" can mean anything from a real two-way sync to a one-way push through Zapier. Ask the vendor which fields move, in which direction, and how often.

Before you commit

• Track cost per booked job, not cost per lead. A $35 lead that closes at 10% is a $350 job cost.
• Speed to first contact is the dominant variable on shared leads. If you cannot respond in five minutes, do not buy them.
• For Google Local Services Ads, budget the time to pass background and licence checks before you expect calls.
• Insist on call recording so you can hear why leads are not closing.
• Avoid long agency retainers with no exit until you have seen two months of reporting.

How to judge it in a trial

Run one real job through it end to end — not the demo data. Quote it, schedule it, do it, invoice it, take the payment. Then ask the only question that matters on day 400: did the people who have to use this every day find it faster than what they do now? Friction you notice in week one compounds forever, and tool-hopping costs more than any feature gap.