Grade.us

What Grade.us is

Grade.us builds a review funnel — a landing page that routes a happy customer to whichever platform you need volume on — plus drip campaigns, monitoring, and reporting. Its white-label depth makes it a common agency choice, and the per-location price is modest.

What it does well

• Customisable review landing pages
• Email and SMS drip sequences
• White-label reporting and domains
• Review monitoring across platforms

Integrates with

Zapier · Google Business Profile · CRMs

Integration lists change often and "integrates" can mean anything from a real two-way sync to a one-way push through Zapier. Ask the vendor which fields move, in which direction, and how often.

Before you commit

• Timing beats wording. Check you can trigger the ask on job completion or payment, not on a nightly batch.
• Text-first tools outperform email-first tools in the trades by a wide margin.
• Never buy a tool that gates or filters negative reviews before they reach the platform — that violates Google policy and can cost you the profile.
• Confirm it covers Google Business Profile properly. Everything else is secondary for home services.
• Check whether review responses can be drafted in your voice and approved, rather than auto-posted.

How to judge it in a trial

Run one real job through it end to end — not the demo data. Quote it, schedule it, do it, invoice it, take the payment. Then ask the only question that matters on day 400: did the people who have to use this every day find it faster than what they do now? Friction you notice in week one compounds forever, and tool-hopping costs more than any feature gap.